Tom Milway writing about different aspects of what makes a modern website in 2011. Content for example:

The funny thing about the content-out method is that this is what print designers have always done. You wouldn’t have a client call them up and say: “I need you to design the layout and info-graphics for a book (or magazine article) for me, but I don’t have any of the words yet”. It would be simply laughable. Ass-backwards, if you like.